Growth
Without
Guesswork
Fractional CMO for media, entertainment, and creator-economy startups. Senior judgment and the playbooks built at Pandora, Twitch, and Amazon, installed so your team keeps them.
Trusted by teams at
Amazon 
StreamU 
Amazon Music Amazon StreamU Amazon Music Which One Sounds Like You?
Every startup's marketing challenge looks different.
The good news is we have investors. The bad news is we need to prove we can grow now, and we don't have anybody focusing on that.
We're racing against the clock to launch our new product and need a GTM plan. We need it to be good, and we need it now.
We've tested a bunch of stuff, but nothing seems to stick. It feels like we're stuck in a rut. We need to understand why so we can start winning.
We used AI for our marketing. It gave us a plan that looks, feels, and sounds exactly like everyone else. We need real judgment, experience, and taste moving forward.
Our Services
“Nobody senior is steering.” Embedded marketing leadership for founders carrying the CMO hat on top of everything else. Strategy, systems, hiring, and the operating cadence to run them.
Learn More →“We’re launching something.” The plan and the launch for a product, market, or moment with a real date, from a leader who’s launched at Amazon, Twitch, and Hard Rock.
Learn More →“Growth stalled; the wins are drying up.” The full-funnel engine that acquires the right users and keeps them, so growth compounds instead of plateaus.
Learn More →“Our story is fuzzy. AI gave us mush.” Sharp positioning and a story your whole company can tell, so you sound like no one else in the category.
Learn More →MAU grown at Pandora, first marketer to the #1 US streaming service
Twitch creator-commerce weekend, four years before TikTok Shop
growth rebuilt at Amazon, with +45% retention
creator-led NFL co-stream, invented on Prime Video
states in the Hard Rock Bet national launch
One Framework: ABCT®
Every engagement runs on ABCT. The SCORE and CGS systems live inside its Construct phase.
The engagement model. The one framework every engagement runs on, end to end. We audit what exists, blueprint the strategy, construct the systems, then transfer ownership. Built to be fired.
Read the Guide →Inside Construct. The testing engine inside Construct. A hypothesis-driven playbook: five steps that turn strategic context into testable experiments, disciplined execution, and compounding growth.
Read the Guide →Inside Construct. The growth flywheel inside Construct. The Compound Growth System, four C’s for scalable acquisition and retention: Catch, Convert, Cultivate, and Champion your way to compounding growth.
Read the Guide →Where We Play
Why Field Vision
Systems-Driven
We don't wing it. Every engagement runs on ABCT, with the SCORE and CGS systems inside it, so you get repeatable results, not random tactics.
Built to Be Fired
Our success is measured by how quickly your team can run without us. We transfer knowledge, not create dependency.
Game-Tested
A decade of senior leadership at Amazon, Twitch, Pandora, and Hard Rock. We've scaled the marketing functions you're building now.
What Founders Say
"Working with Field Vision has been a game-changer for MONTREALITY. They helped us revamp our media kit into something sharper, more premium, and brand-ready, and also improved our outreach approach with clearer messaging and stronger positioning."
"We knew we had to find the right experts to guide us through this process because we're new to the space. We're extremely grateful for Field Vision's help building a first-of-its-kind go-to-market strategy that will change college sports forever."
"David is one of the elite integrated marketers that can tap into both culture as well as traditional marketing discipline to drive outsized success in market. When you get him into idea workshops and planning on how to build a sustainable and differentiated moat for your business, he's one of the best I've ever seen."
"The results have been real and fast: we've already had former members come back after receiving his emails, and our referral program is actively bringing new members into our ecosystem organically. Every deliverable came with clear, step-by-step instructions so we could hit the ground running."
How We Work
We replace the broken playbook with a systems-driven approach built on a decade of scaling brands at Amazon, Twitch, and Pandora.
| The Old Way | The New Way |
|---|---|
| Guess your way through marketing and hope your next full-time hire figures it out | Engage a fractional CMO who's scaled growth at Amazon, Twitch, and Pandora |
| Pay expensive agencies that don't understand your business or industry | Get a project-based engagement with proprietary growth systems, not a retainer that drains budget |
| Engage ivory-tower consultants who deliver strategy decks that collect dust | Align brand, growth, and product marketing with a unified, systems-driven strategy |
| Chase disconnected tactics, paid ads, PR, influencers, hoping something sticks | Own everything we build, every engagement transfers full IP, no dependency created |
Latest Insights
Meet the Mehdian
Mehdian (noun): the average, forgettable marketing AI hands you. Why AI regresses your positioning to the median, and how to get it back off.
What Taste Actually Means
AI slop is anti-taste. What taste actually means for your brand, the three things AI can't fake, and how to use AI without producing slop.
Worth Nothing, Worth Everything
Topps broke LeBron's Sixers move on a $12 card and sold 100,000 in hours. The fandom economy lesson: give the tribe something to hold.
Ready to Build Your Growth Engine?
Let's talk about where you are, where you want to go, and how we can help you get there.
Book a Call →