Our Work
Real results from real engagements. Explore how we've driven growth, launched products, and built audiences for some of the biggest names in entertainment, streaming, and sports.
Audience Development at Amazon
Built and scaled audience development strategies across Amazon's entertainment portfolio, driving growth and acquisition at a global scale.
Launching Maestro, Amazon's First AI Music Experience
Led the go-to-market strategy for Amazon Music's first AI-powered playlist generator, positioning the brand as the category innovator.
Expanding Twitch Beyond Gaming into Sports & Music
Led the strategic expansion that took Twitch from a gaming-only platform into sports and music, unlocking new audiences and content verticals.
Inventing Creator-Led Sports Broadcasting with Thursday Night Football
Pioneered the creator-led broadcast model for Thursday Night Football, merging live sports with interactive streaming culture.
Growing Pandora from 50M to 80M+ Monthly Active Users
Led growth and lifecycle marketing that scaled Pandora's user base by 60%, building the full-funnel engine from acquisition through retention.
Launching Hard Rock Bet Across Six States
Orchestrated the multi-state brand launch and growth strategy for Hard Rock's digital sports betting platform across six regulated markets.
Architecting Amazon Music's Livestream Strategy
Designed and launched the livestream programming strategy that transformed Amazon Music from an audio platform into a live entertainment destination.
Connecting Listeners to Live Music at Pandora & Ticketfly
Drove the audience development strategy that connected Pandora's streaming listeners to live music experiences through the Ticketfly integration.
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