Our Work
Real results from real engagements. Explore how we've driven growth, launched products, and built audiences for some of the biggest names in entertainment, streaming, and sports.
A Business and Sponsorship Strategy for MONTREALITY
We turned a 15-year creator-led music media brand into a sponsorship business, landing its first six-figure partnership, with Adobe.
A National Launch Playbook for StreamU at the Final Four
We built the content and go-to-market plan that launched an athlete-led livestreaming startup nationally at the March Madness Final Four.
Building the Subscription Growth Engine at Arena Talent
We turned a beloved beta community into a self-sustaining subscription business, growing active subscriptions ~4x in 90 days with a conversion playbook, annual-first pricing, content framework, and referral program.
Audience Development at Amazon
Built and scaled audience development strategies across Amazon's entertainment portfolio, driving growth and acquisition at a global scale.
Pioneering Creator Commerce: Twitch Sells Out
Four years before TikTok Shop, we created live creator commerce, a 36-hour QVC-style livestream that drove $24M in incremental Prime Day revenue and 89K Prime sign-ups.
Launching Maestro, Amazon's First AI Music Experience
Led the go-to-market strategy for Amazon Music's first AI-powered playlist generator, positioning the brand as the category innovator.
Expanding Twitch Beyond Gaming into Sports & Music
Led the strategic expansion that took Twitch from a gaming-only platform into sports and music, unlocking new audiences and content verticals.
Inventing Creator-Led Sports Broadcasting with Thursday Night Football
Pioneered the creator-led broadcast model for Thursday Night Football, merging live sports with interactive streaming culture.
Growing Pandora to Over 80 Million Monthly Active Users
Led growth and lifecycle marketing that scaled Pandora's user base by 60%, building the full-funnel engine from acquisition through retention.
Launching Hard Rock Bet Across Six States
Orchestrated the multi-state brand launch and growth strategy for Hard Rock's digital sports betting platform across six regulated markets.
Architecting Amazon Music's Livestream Strategy
Designed and launched the livestream programming strategy that transformed Amazon Music from an audio platform into a live entertainment destination.
Connecting Listeners to Live Music at Pandora & Ticketfly
Drove the audience development strategy that connected Pandora's streaming listeners to live music experiences through the Ticketfly integration.
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