Fractional CMO for Entertainment Companies
Senior marketing leadership for entertainment brands and startups, from a leader who launched new verticals at Twitch, NFL broadcasting on Prime Video, and a sportsbook at Hard Rock.
Book a Call →Where Culture Meets Marketing Discipline
Field Vision provides fractional CMO and marketing leadership to entertainment companies, brands, and startups. The firm is led by David Hampian, a marketing executive who spent over a decade building and scaling marketing across global entertainment, launching new verticals at Twitch, inventing creator-led NFL broadcasting on Prime Video, and standing up a sportsbook from scratch at Hard Rock International. As former Twitch CMO John Koller put it, David is "one of the elite integrated marketers that can tap into both culture as well as traditional marketing discipline to drive outsized success in market." Field Vision helps seed-to-Series D entertainment companies turn cultural moments into compounding growth using the proprietary ABCT®, SCORE®, and CGS® frameworks, senior fractional CMO leadership without the $500K+ cost of a full-time hire.
Where We've Done It
Entertainment runs on culture, but culture without discipline doesn't compound. Field Vision's leadership built marketing at the brands and platforms where culture and rigorous systems had to work together.
MONTREALITY
Sharpened brand, media kit, and positioning for an entertainment-media studio.
Culture Doesn't Scale on a Generic Playbook
Entertainment growth is driven by fandom, talent, IP, and timing, not a templated demand-gen funnel. A generalist treats a cultural moment as a campaign instead of the start of a compounding system.
- ✗ Treats a cultural moment as a one-off campaign, not a growth engine
- ✗ Has no system to convert attention into retained audience
- ✗ Misreads fandom, talent, and IP as 'channels' instead of growth drivers
- ✗ Applies a B2B funnel to an audience that moves on culture and timing
- ✗ Can't balance brand magic with the discipline investors expect
- ✓ Turns cultural moments into compounding, owned audience growth
- ✓ Builds the system that captures, converts, and retains attention
- ✓ Activates fandom, talent, and IP as native acquisition loops
- ✓ Balances brand and culture with measurable, board-ready discipline
- ✓ Brings the operating playbook from Hard Rock, Prime Video, and Twitch
What We Do for Entertainment Companies
Brand & Cultural Positioning
Positioning that earns cultural relevance and still tells one clear story across audience, talent, partners, and investors.
Launch & Go-to-Market
Launch strategy for new IP, formats, and experiences, built on audience intelligence, timing, and the channels that actually move culture.
Audience Growth Systems
Acquisition and lifecycle systems that turn a spike of attention into a retained, owned audience instead of a one-night moment.
Talent & Partnership Strategy
Creator, talent, and partnership programs structured as repeatable growth loops native to entertainment, not one-off sponsorships.
Marketing Operating System
Dashboards, workflows, and reporting that bring discipline to a culture-driven business, tied to the metrics your board cares about.
Team & Vendor Build
Hiring roadmaps, agency and vendor selection, and org design to build the marketing team your entertainment company needs, then transfer it to you.
Who This Is For
This engagement is built for founders and CEOs of entertainment companies who need experienced marketing leadership now, not six months from now. If any of these sound familiar, fractional CMO leadership may be the right move.
- ✓ Launching new IP, a format, or an experience and need a go-to-market plan
- ✓ Have cultural attention but no system to turn it into retained audience
- ✓ Building a brand that has to be both culturally credible and investor-ready
- ✓ Working with talent or creators but not capturing the growth it should drive
- ✓ Have a marketing team but no senior leader who understands entertainment
- ✓ Want someone who has done this at Hard Rock, Prime Video, and Twitch scale
FAQ
What does a fractional CMO for an entertainment company actually do?
A fractional CMO for an entertainment company is a senior marketing executive who embeds with your team part-time, typically 2 to 3 days per week, to own marketing strategy and build the systems that grow your audience. For an entertainment business that means brand and cultural positioning, launch and go-to-market strategy for new IP or formats, audience acquisition and retention systems, talent and partnership programs, and the operating system and team to run it all. Field Vision does this without the $500K+ cost of a full-time CMO, and is built to transfer the playbook to your team.
Why hire a fractional CMO from entertainment instead of a generalist?
Entertainment grows on fandom, talent, IP, and timing, dynamics a generalist's demand-gen playbook doesn't account for. The hard part is bridging cultural credibility with the rigor and measurement investors expect. Field Vision's leadership did exactly that at Hard Rock, Prime Video, and Twitch. As former Twitch CMO John Koller noted, David can "tap into both culture as well as traditional marketing discipline to drive outsized success in market", which is the combination most entertainment companies are missing.
How do entertainment companies turn cultural moments into lasting growth?
A cultural moment is the start of a system, not the end of a campaign. The work is capturing the attention into owned channels, converting it with the right offer and onboarding, and retaining it through lifecycle and community, then activating fandom, talent, and IP as repeatable acquisition loops. Field Vision builds this as one connected flywheel using the SCORE® and Compound Growth System (CGS®) frameworks, so a spike of attention compounds instead of fading.
How much does a fractional CMO for an entertainment company cost?
Fractional CMO engagements typically run between $5,000 and $15,000 per month depending on scope and time commitment, structured as a monthly retainer based on roughly 2 to 3 days per week. That is a fraction of a full-time CMO, which exceeds $500K in total compensation once salary, equity, benefits, and recruiting are included. The right number depends on your stage, team, and goals, which is what the discovery call is for.
Do you work with early-stage entertainment startups, or only established brands?
Field Vision works with entertainment companies from seed through Series D, as well as established brands launching something new. Earlier-stage companies usually need positioning, a focused launch motion, and the first repeatable audience-growth loops; established brands need to scale systems, build the team, and tie culture to measurable outcomes. The engagement is scoped to your stage, and because it's built to transfer, you end up owning the systems.
What makes marketing an entertainment brand different from other businesses?
Entertainment is driven by fandom, talent, IP, and timing rather than a steady demand funnel. Attention arrives in spikes around moments, so the advantage goes to companies that can capture and retain it rather than just generate it. And brand magic has to coexist with the discipline investors expect. A marketing approach that ignores these underperforms, which is exactly the gap Field Vision is built to close for entertainment companies.
Ready to Grow Your Entertainment Brand?
Book a 30-minute discovery call. We'll talk about where your marketing is today, where you want to take your audience, and whether Field Vision is the right fit.
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