Fractional CMO for Streaming Companies
Senior marketing leadership for streaming platforms and startups, from the leader who grew Pandora to over 80 million monthly active users and built live and creator programming at Amazon Music, Prime Video, and Twitch.
Book a Call →Subscriber Growth and Retention at Streaming Scale
Field Vision provides fractional CMO and marketing leadership to streaming startups and platforms across audio, video, and live. The firm is led by David Hampian, the first marketer at Pandora, who grew it to over 80 million monthly active users and the #1 streaming service in the United States before Spotify, Apple, and Amazon were in the market. He went on to build creator and live programming at Twitch, Amazon Music, and Prime Video. Field Vision helps seed-to-Series D streaming companies build the systems that decide whether they scale, subscriber acquisition, activation, retention, and monetization, using the proprietary ABCT®, SCORE®, and CGS® frameworks, delivering senior fractional CMO leadership.
Where We've Done It
Streaming is won on two systems: how you acquire subscribers and how you keep them. Field Vision's leadership built both at the services that scaled them to tens of millions of listeners and viewers.
Pandora
First marketer at Pandora, grown to over 80 million MAU and the #1 US streaming service.
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Audible
Built subscriber growth inside Amazon's spoken-audio streaming portfolio.
Streaming Needs a Subscriber System, Not More Tactics
Streaming startups rarely fail for lack of tactics. They fail because acquisition and retention are not built as one connected system. A generalist buys installs and trials without a plan to activate, keep, and monetize the subscribers behind them.
- ✗ Buys trials and installs with no activation or retention system behind them
- ✗ Treats subscriber growth and churn as separate, disconnected problems
- ✗ Optimizes single channels instead of a compounding subscriber funnel
- ✗ Has no operating system to scale what is working across the catalog
- ✗ Has never grown a streaming subscriber base at platform scale
- ✓ Builds acquisition, activation, and retention as one subscriber system
- ✓ Engineers onboarding and lifecycle around real listening and viewing behavior
- ✓ Sequences monetization so free-to-paid and pricing scale with the audience
- ✓ Installs the operating system to scale what works and cut what does not
- ✓ Brings the playbook from Pandora, Amazon Music, and Twitch at scale
What We Do for Streaming Companies
Subscriber Growth Systems
Acquisition, activation, and retention built as one compounding funnel, the engine that turns trials and installs into a durable, paying subscriber base.
Lifecycle & Retention
Onboarding, engagement, and win-back programs designed around listening and viewing behavior, so churn goes down as the catalog and audience grow.
Monetization & Pricing
Free-to-paid, subscription tiers, and pricing sequenced so revenue scales with the audience instead of taxing early growth.
Positioning & GTM
Positioning and go-to-market for new apps, formats, and markets, built on audience intelligence and the channels that actually convert streaming users.
Growth Experimentation
A hypothesis-driven testing engine, built on SCORE®, that turns guesses into a documented playbook of what grows and keeps subscribers.
Marketing Operating System
Dashboards, workflows, experimentation, and reporting that let a streaming company scale what works and kill what does not, then transfer it to your team.
Who This Is For
This engagement is built for founders and CEOs of streaming companies who need experienced marketing leadership now, not six months from now. If any of these sound familiar, fractional CMO leadership may be the right move.
- ✓ Building an audio, video, or live streaming product and need a growth strategy
- ✓ Getting trials or installs but losing subscribers to churn
- ✓ Ready to sequence free-to-paid, subscription, or ad monetization
- ✓ Hitting a growth plateau and marketing feels like disconnected tactics
- ✓ Have a marketing team but no senior leader to build the subscriber system
- ✓ Want someone who scaled streaming at Pandora, Amazon Music, and Twitch
FAQ
What does a fractional CMO for a streaming company actually do?
A fractional CMO for a streaming company is a senior marketing executive who embeds with your team part-time, typically 2 to 3 days per week, to own marketing strategy and build the systems that grow and keep subscribers. That means acquisition, activation, and retention built as one funnel, lifecycle and win-back programs tuned to listening and viewing behavior, free-to-paid and pricing strategy, positioning and go-to-market for new formats, and the operating system and team to run it. Field Vision does this and is built to transfer the playbook to your team.
Why hire a fractional CMO who scaled streaming platforms instead of a generalist?
Streaming is won on two systems most generalists never operate at scale: subscriber growth and retention, working together. A generalist can buy trials but rarely connects them to activation, retention, and revenue. Field Vision is led by the first marketer at Pandora, who grew it to over 80 million monthly active users and the #1 US streaming service, then built live and creator programming at Amazon Music, Prime Video, and Twitch. The strategy is built around how streaming audiences actually grow and pay.
How should a streaming startup sequence subscriber growth and monetization?
Audience first, but never in isolation. The early priority is a repeatable acquisition-to-retention funnel that builds an engaged, low-churn subscriber base. Monetization is then layered in, free-to-paid, tiers, or advertising, sequenced so it scales with the audience rather than taxing growth too early. The two are designed as one connected system from the start, built on the SCORE® and Compound Growth System (CGS®) frameworks so growth and revenue compound together.
Do you work with early-stage streaming startups, or only funded platforms?
Field Vision works with streaming companies from seed through Series D. Earlier-stage startups usually need positioning, a focused go-to-market motion, and the first repeatable acquisition and retention loops. Later-stage platforms need to scale systems, reduce churn, build the team, and sequence monetization. The engagement is scoped to your stage, and because it is built to transfer, you end up owning the systems.
What kinds of streaming companies does Field Vision work with?
Audio, video, and live streaming across the board: music and podcast platforms, video and OTT services, live and creator-led streaming, and the tools and apps built around them. The common thread is a subscriber or audience base that has to be acquired, activated, retained, and monetized as one system, which is exactly what Field Vision's leadership built at Pandora, Amazon Music, Prime Video, and Twitch.
Ready to Scale Your Streaming Company?
Book a 30-minute discovery call. We'll talk about where your marketing is today, where you want to take your subscribers and revenue, and whether Field Vision is the right fit.
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