About

Built From the Inside

A decade of building and scaling marketing at Amazon, Twitch, Pandora, and Hard Rock International — now deployed for startups that need senior leadership without the full-time hire.

15 Years Senior Marketing Leadership

4 Fortune 500 & Major Brand Tenures

3 Category-Defining Brands Launched

4 Universities Taught

David Hampian is the founder and fractional CMO of Field Vision Group, a marketing leadership firm based in San Francisco, California. With over a decade of senior marketing leadership at Amazon, Twitch, Pandora, and Hard Rock International, David has built and scaled growth marketing, lifecycle marketing, content marketing, and integrated marketing functions across consumer products that serve hundreds of millions of users. Field Vision provides fractional CMO services, go-to-market strategy, growth marketing, content and creator marketing, and marketing org design to seed through Series D startups in digital media, streaming, entertainment, and the creator economy. David is also a guest lecturer at UC Berkeley Haas School of Business, SCAD, and Sacramento State University.

David Hampian Is Field Vision

I specialize in growth marketing for digital media, streaming, entertainment, and creator economy companies. My clients are typically seed to Series D startups who need senior marketing leadership without the overhead of a full-time hire.

I've spent over a decade scaling some of the most competitive consumer brands in the world. At Amazon, I served as Global Head of Audience Development, leading growth strategy across Amazon Music, Prime Video, Audible, Twitch, and Gaming. At Twitch, I was Senior Director of Global Integrated Marketing, overseeing go-to-market, integrated marketing, partner marketing, and events. Before that, I spent six years at Pandora building the growth marketing function from the ground up, and a year at Hard Rock International as VP of Marketing, Digital.

I started Field Vision to bring those playbooks to more businesses — the ones building something real in media and entertainment, who need a partner who’s actually done it before.

If that’s you, let’s talk.

David Hampian Founder & Fractional CMO, Field Vision

Career

Over a decade of senior marketing leadership across consumer technology, streaming, digital media, and global entertainment.

2025 - Present

Field Vision

Founder & Fractional CMO San Francisco, CA

Founded a fractional marketing leadership firm serving seed through Series D startups in digital media, streaming, entertainment, and the creator economy. Every engagement follows the proprietary ABCT framework — Audit, Blueprint, Construct, Transfer.

2022 - 2025

Amazon

Global Head of Audience Development San Francisco, CA

Led a 30+ person global marketing team spanning Prime Video, Amazon Music, and Audible. Tripled new customer acquisition, achieved 13x return on ad spend, and drove eight-digit revenue gains across the portfolio.

2021 - 2022

Hard Rock International

VP Brand & Go-to-Market Miami, FL (Remote)

Directed brand strategy and go-to-market execution across a nine-figure P&L. Led six state market launches, drove 17% ARPU increase, and oversaw integrated marketing for a global entertainment and hospitality brand.

2018 - 2021

Twitch

Sr Director, Global Integrated Marketing San Francisco, CA

Built the global integrated marketing function from the ground up. Launched the Music and Sports verticals — including the first-ever NFL co-streaming deal. Drove measurable lifts in brand awareness, creator acquisition, and advertiser revenue.

2012 - 2018

Pandora

Sr Manager, Integrated Marketing San Francisco, CA

First hire on the growth marketing team. Built and scaled acquisition, lifecycle, and content marketing functions. Led the Tiger Team during a critical company transition and helped execute the Rdio and Ticketfly integrations.

Teaching & Guest Lectures

Marketing leadership is built through practice — and through teaching what you know. David regularly shares frameworks and real-world case studies with the next generation of marketers.

2025 - 2026

UC Berkeley Haas School of Business

UGBA Growth Marketing; MBA222-1 Financial Information Analysis (Guest Lecturer)

2026

SCAD (Savannah College of Art and Design)

User-Centered Research for Business

2026

Sacramento State University

School of Public Health — Marketing & Communications

2021

Saint Marys College of California

Global Marketing

David also served as a classroom teacher with Oakland Unified School District from 2009 to 2011 — an experience that fundamentally shaped how he thinks about communication, systems, and building from the ground up.

Press & Media

Featured In

Expert commentary on marketing strategy, entertainment, sports, and performance — featured in leading international publications.

Australian Financial Review Sports Marketing & US Market Entry Covers Music Industry & Culture Daily Express Awards & Industry Evolution Birch Performance Marketing

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What We Do

Our Services

🎯 Fractional CMO for Startups 🚀 Go-to-Market Strategy 🔗 Integrated Marketing Strategy 📈 Growth & Lifecycle Marketing 🎬 Content & Creator Marketing ⚙️ Organization & Process Design 🤖 AI Growth Systems

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Frequently Asked Questions

What is a fractional CMO? +

A fractional CMO is a senior marketing executive who embeds with your team on a part-time basis — typically 2-3 days per week for 3-6 months. You get the same caliber of strategic leadership as a full-time Chief Marketing Officer — go-to-market strategy, positioning, channel planning, team building, and board-level reporting — without the $250K+ full-time commitment.

What industries does David Hampian specialize in? +

David specializes in digital media, streaming, entertainment, and the creator economy. His career spans senior marketing leadership at Amazon, Twitch, Pandora, and Hard Rock International — all consumer-facing brands operating at the intersection of content, technology, and audience growth.

What is the ABCT framework? +

ABCT stands for Audit, Blueprint, Construct, Transfer. It is Field Visions proprietary engagement model. Every engagement begins with a diagnostic audit, moves into strategy and planning (Blueprint), builds the systems and team (Construct), and ends with a clean handoff so your team can operate independently (Transfer). The goal is to build something that outlasts the engagement.

Where is Field Vision based? +

Field Vision is based in San Francisco, California. David works with startups locally and nationwide, with most engagements operating in a hybrid or remote model.

Does David teach or speak publicly? +

Yes. David is a guest lecturer at UC Berkeley Haas School of Business, where he teaches growth marketing to undergraduates and has guest lectured in MBA programs. He has also taught at SCAD, Sacramento State, and Saint Marys College of California — covering topics from growth marketing to global marketing strategy.

Ready to Talk?

Book a 30-minute discovery call. We will discuss where you are, where you want to go, and whether Field Vision is the right fit.

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