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Expert commentary on marketing strategy, entertainment, sports, and performance — featured in leading international publications.
US Sports Market Expansion: David Hampian on Rugby, NRL, and Broadcast Strategy
David Hampian provides expert analysis to the Australian Financial Review on the challenges facing international sports leagues entering the US market, drawing on his experience launching Hard Rock Bet and leading Twitch's expansion into sports broadcasting.
Scaling Creative Testing: David Hampian on Moving from Manual to Automated Performance Marketing
David Hampian shares his experience leading performance marketing teams through the transition from manual to automated creative testing, explaining how automation transformed creative testing from episodic reviews into continuous, data-driven optimization.
Grammys 2026: David Hampian on Kendrick Lamar's Record-Breaking Night
David Hampian provides expert commentary on Kendrick Lamar's historic Grammy sweep, drawing on his firsthand experience shaping the marketing strategy behind The Pop Out — the culture-defining concert event produced with Amazon Music and pgLang.
How the Grammy Awards Have Changed: David Hampian on Music Industry Evolution
David Hampian, Managing Director at Field Vision with 15 years as a music industry executive, provides expert analysis on how the Grammy Awards have evolved — from voting reforms to category changes — and what it means for the industry's cultural authority.