Growth & Lifecycle Marketing
We build the full-funnel engine that acquires the right users and keeps them — paid, owned, and in-product — so growth compounds instead of plateaus.
Let's Talk →Acquisition Without Retention Is a Leaky Bucket.
Growth marketing is a systems-driven approach to acquiring, retaining, and expanding customers across the full funnel — from first touch through long-term retention. Most startups treat growth as a series of one-off campaigns. They pour money into acquisition without understanding the full funnel — and wonder why CAC keeps climbing while retention stays flat. Real growth marketing is a system, not a channel.
- Over-indexing on paid acquisition with no retention strategy
- No lifecycle marketing or CRM beyond a basic welcome email
- Experimentation is ad hoc with no framework or velocity
- Funnel metrics tracked in silos with no full-picture view
- LTV and CAC calculated quarterly at best — if at all
- Growth team equals one person running paid social ads
- Full-funnel system connecting acquisition through retention and expansion
- Lifecycle marketing with segmented, behavior-triggered journeys
- Structured experimentation with weekly velocity and learning loops
- Unified funnel dashboard connecting marketing spend directly to revenue
- LTV, CAC, and payback period modeled and optimized continuously
- Growth function with clear ownership across paid, owned, and product channels
What You Get
Acquisition Strategy
Data-driven paid, owned, and partnership channel strategy tuned for CAC efficiency and payback period — not vanity metrics.
Lifecycle & CRM
Segmented, behavior-triggered journeys that activate new users, retain existing customers, and expand lifetime value.
Experimentation Framework
Systematic testing cadence with clear hypotheses, guardrails, success metrics, and weekly learning loops that compound over time.
Funnel Analytics
Unified dashboard tracking the full customer journey from awareness through retention, tied directly to unit economics.
Unit Economics Model
LTV, CAC, payback period, and cohort retention modeled for real-time optimization and board-ready reporting.
Growth Operations
Process, tooling, and team structure to sustain growth velocity at scale — without depending on heroics.
Who This Is For
This engagement is for founders and growth leaders who have product-market fit but need the systems and strategy to scale efficiently — without burning through cash on acquisition that does not stick.
- Have product-market fit but CAC is climbing and retention is flat
- Running paid ads without a full-funnel acquisition-to-retention strategy
- No lifecycle marketing beyond a basic email welcome sequence
- Need to build a growth function from scratch
- Experimentation feels random with no framework or velocity
- Board is asking about unit economics and you do not have clear answers
How We Work: The ABCT Model
Every engagement follows our proven four-phase framework — designed to deliver results and build independence.
A — Audit
We map your current funnel from awareness through LTV and identify leaks, inefficiencies, and missed retention opportunities. We pull historical paid performance, CRM data, product engagement metrics, and cohort analysis to establish baselines and find quick wins.
B — Blueprint
We design a full-funnel growth strategy with owned channels, lifecycle journeys, paid playbooks, and experimentation priorities. We model unit economics, set weekly testing cadence, and define clear guardrails for spend and risk.
C — Construct
We build the systems: CRM segmentation and automation, analytics dashboards, paid media operations, and experimentation infrastructure. We establish weekly growth cadence and run alongside your team during the first testing cycles.
T — Transfer
We document processes, train your team on optimization and experimentation, and transition operations to your in-house growth lead. You own the engine. We stay available for strategic counsel as you scale.
Frequently Asked Questions
What is growth marketing? +
Growth marketing is a data-driven, full-funnel approach to customer acquisition, activation, retention, and expansion. Unlike traditional marketing that focuses on top-of-funnel awareness, growth marketing treats the entire customer journey as a connected system — from first touch through long-term retention and lifetime value optimization. It combines paid acquisition, lifecycle marketing, CRM automation, experimentation, and analytics into a unified engine. Growth marketing is especially critical for startups because it connects marketing spend directly to revenue outcomes and unit economics.
How is growth marketing different from performance marketing? +
Performance marketing optimizes individual channels for short-term conversion — typically focused on paid media metrics like CPA and ROAS. Growth marketing is a broader system that connects acquisition to retention, lifetime value, and expansion. It includes performance marketing as one component but also encompasses lifecycle marketing, CRM, product-led growth, experimentation, and unit economics modeling. The difference is scope: performance marketing wins short-term campaigns, while growth marketing builds a machine that compounds over time.
What is lifecycle marketing? +
Lifecycle marketing is the practice of delivering the right message to the right customer at the right stage of their journey — from onboarding through retention and win-back. It uses segmentation, behavioral triggers, and automated journeys to move customers through the funnel without manual intervention. Common lifecycle stages include activation (getting new users to first value), engagement (deepening usage), retention (preventing churn), and expansion (increasing lifetime value). Effective lifecycle marketing can reduce churn by 20 to 40 percent and significantly improve customer lifetime value.
How quickly will we see results from growth marketing? +
Early wins typically appear within 4 to 8 weeks — things like funnel optimization, CRM setup, and quick experimentation wins. Meaningful growth acceleration usually takes 3 to 6 months as testing compounds and retention improvements start showing up in cohort data. The timeline depends on your baseline: companies with existing data and infrastructure move faster than those building from scratch. We set clear milestones at each phase so you can track progress against expectations.
How do you reduce customer acquisition cost while improving retention? +
Reducing CAC while improving retention requires working both sides of the equation simultaneously. On the acquisition side, we optimize channel mix, improve conversion rates through experimentation, and build organic and referral channels that reduce dependence on paid media. On the retention side, we build lifecycle journeys, improve onboarding, and use cohort analysis to identify and fix the specific moments where customers drop off. When acquisition and retention are optimized together as a system, unit economics improve dramatically — which is why we take a full-funnel approach rather than treating them as separate problems.
Ready to Build a Growth Engine?
Book a 30-minute discovery call. We will audit your current funnel and identify the highest-leverage opportunities to accelerate growth.
Let's Talk →