Our Work

Real results from real engagements. Explore how we've driven growth, launched products, and built audiences for some of the biggest names in entertainment, streaming, and sports.

Amazon

Audience Development at Amazon

Built and scaled audience development strategies across Amazon's entertainment portfolio, driving growth and acquisition at a global scale.

Growth & Acquisition Global
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Amazon Music

Launching Maestro, Amazon's First AI Music Experience

Led the go-to-market strategy for Amazon Music's first AI-powered playlist generator, positioning the brand as the category innovator.

Product Launch AI
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Amazon Music

Architecting Amazon Music's Livestream Strategy

Designed and launched the livestream programming strategy that transformed Amazon Music from an audio platform into a live entertainment destination.

Growth Strategy Live Programming
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Hard Rock Digital

Launching Hard Rock Bet Across Six States

Orchestrated the multi-state brand launch and growth strategy for Hard Rock's digital sports betting platform across six regulated markets.

Brand Launch Multi-State
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Pandora / Ticketfly

Connecting Listeners to Live Music at Pandora & Ticketfly

Drove the audience development strategy that connected Pandora's streaming listeners to live music experiences through the Ticketfly integration.

Audience Development Partnerships
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Pandora

Growing Pandora from 50M to 80M+ Monthly Active Users

Led growth and lifecycle marketing that scaled Pandora's user base by 60%, building the full-funnel engine from acquisition through retention.

Growth & Lifecycle Global
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Amazon / Twitch

Inventing Creator-Led Sports Broadcasting with Thursday Night Football

Pioneered the creator-led broadcast model for Thursday Night Football, merging live sports with interactive streaming culture.

Creator Marketing Sports
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Twitch

Expanding Twitch Beyond Gaming into Sports & Music

Led the strategic expansion that took Twitch from a gaming-only platform into sports and music, unlocking new audiences and content verticals.

Platform Expansion Sports & Music
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