Most people daydream about starting their own agency. Shachar Aylon actually did it.
In this episode of Run The Play, David Hampian sits down with Shachar Aylon to break down how he walked away from big tech to build a creative agency from scratch — the risks, the reality, and the playbook behind making the leap. This conversation explores the fractional CMO model and how independent operators are reshaping how brands think about creative leadership.
The journey from corporate to independent
Shachar’s transition mirrors trends we’re seeing across the industry. The compound growth system that builds sustainable agencies relies on understanding both the creative and business sides. Shachar shares the hard lessons from the Maestro case study and how that experience shaped his approach to building his own shop.
Watch the full episode above, or find Run The Play on YouTube. Looking for more on building sustainable businesses and creative excellence? Check out the previous episode in our series.
About Run The Play
Run The Play is a podcast from Field Vision, a fractional CMO and growth marketing firm for digital media, entertainment, and creator economy startups (seed to Series D). Hosted by David Hampian — former Global Head of Audience Development at Amazon and Senior Director of Global Integrated Marketing at Twitch — each episode features conversations with senior marketing, brand, and talent leaders on the strategies behind the world’s biggest brands and boldest ideas.